High confidence
Sep 15, 2025
Fiverr
−250 ~250 (≈30% of workforce)
Attribution · verbatim quote
“Today, we are launching such a transformation for Fiverr, turning it into an AI-first company that's leaner, faster, with a modern AI-focused tech infrastructure, a smaller team, each with substantially greater productivity, and far fewer management layers.”
— Micha Kaufman (ceo)
Summary
Fiverr cut ~30% of its workforce (~250 roles) as CEO Micha Kaufman pivoted the company to be 'AI-first', flatter, and built around higher per-employee productivity.
Evidence notes
- · Quote from Kaufman letter published on Fiverr's blog and reproduced widely.
- · Profitability target moved forward by one year following restructure.