High confidence
May 29, 2025
Business Insider
~21% of staff
Attribution · verbatim quote
“We are going all-in on AI — and we're off to a strong start. Over 70% of Business Insider employees are already using Enterprise ChatGPT regularly.”
— Barbara Peng (ceo)
Summary
Business Insider laid off ~21% of staff and pivoted to live events and AI-driven content. CEO Barbara Peng told staff 'we are going all-in on AI', noting 70% of employees were already using Enterprise ChatGPT.
Evidence notes
- · Quote sourced from Peng memo reproduced in Nieman Lab and Variety.
- · Insider Union called the cuts a 'brazen pivot away from journalism toward greed'.